Journal of Management
What happens when firms prominently feature their CEOs in corporate communication channels? This impression management tactic can benefit the firm through enhanced external stakeholder evaluations, such as analyst ratings. However, these efforts also generate unexpected advantages for the CEOs themselves, including higher compensation, increased outside directorships, and lower turnover rates.
Hyunjung (Elle) Yoon is an assistant professor of management and entrepreneurship. Her paper is published in the Journal of Management.