Marketing

Mike Gassmann, associate professor of practice in marketing, shared his insights on accountability, career success, and motivation with summer interns at TMC Transportation and Logistics. He delivered his presentation at the Ames office and online for remote interns nationwide. TMC is an Ivy Sales Forum member company and a strong supporter of Iowa State University.

Ashley Goreczny, assistant professor in marketing, was featured in a WalletHub article, “Best Bank Account Bonuses.”

Raj Agnihotri, Mary Warner Fellow and assistant dean of industry engagement, was mentioned in a Business Record article, “Ivy College of Business names Agnihotri to newly created position.”

Raj Agnihotri, Mary Warner Fellow and assistant dean of industry engagement, was named a Morrill Professor in the Inside Iowa State article, “Rising leaders pursue remedies for campus needs.”

Susan Fleming, assistant teaching professor, has been promoted to associate teaching professor of marketing.

Priyanka Jayashankar, adjunct assistant professor, has been promoted to adjunct associate professor of marketing.

Ashley Goreczny, assistant professor of marketing, has been invited to revise and resubmit a paper to the European Journal of Marketing. The paper is titled “Impact Through Being Bottom-Up In Multi-Fold Realms: Unique Lessons from Journeying to Subsistence Marketplaces and Marketplace Literacy.”

Raj Agnihotri, Mary Warner Fellow and executive director of industry engagement:

• had a paper recognized as one of the top cited articles of 2022-2023 by Decision Sciences Institute’s Decision Sciences Journal. The paper, “Drivers and Performance Implications of Frontline Employees’ Social Capital Development and Maintenance: The Role of Online Social Networks,” was co-authored with Patricia Daugherty, emeritus professor of supply chain management; Sudha Mani (Monash Business School); Nawar Chaker (Louisiana State University); and Prabakar Kothandaraman (State University of New York at Oswego).
• has been awarded the title of Morrill Professor, which recognizes Iowa State faculty members whose professional work has demonstrated outstanding success in teaching and learning in undergraduate, graduate, and/or Extension/outreach programs, with a national or international reputation in their discipline. Brad Shrader was the last Ivy faculty member to hold the Morrill Professor title.

Wei Zhang, Kingland Systems Business Analytics Faculty Fellow, delivered a presentation titled, “Incorporating Artificial Intelligence into Marketing: A Problem-Driven Framework,” at the 2024 INFORMS Analytics Conference. The presentation was adapted from “Artificial Intelligence for Business and Marketing: A Customer-centric Approach” by Wei and Raj Agnihotri, published in the Journal of Marketing Theory and Practice.

Priyanka Jayashankar, adjunct associate professor of marketing, was quoted in the Farm News article, “Smart Digital Agriculture: Iowa State Hosts Ag-focused AI Hackathon.”

Huifang Mao, Dean’s Fellow and professor, had a paper accepted by Psychology & Marketing. “The Asymmetric Effect of Corporate Reputation Communication on Flagship and Non-flagship Product Evaluations” is coauthored with Zengxiang Chen, Tu Tu, and Haizhong Wang. Tu (‘2023 PhD) is an assistant professor of marketing at the University of Wisconsin-La Crosse.

Wei Zhang, Kingland Systems Business Analytics Faculty Fellow; and Raj Agnihotri, Mary Warner Fellow and Executive Director of Industry Engagement, have published a commentary titled “Artificial Intelligence for Business and Marketing: A Customer-Centric Approach” in the Journal of Marketing Theory and Practice.

Hui (Sophia) Feng, associate professor, presented a paper titled “CMO Power and Strategic Alliance Success” at the American Marketing Association Winter Educators’ Conference in St Pete, Florida, on February 24.

Hui Feng, associate professor of marketing, had her paper, “Marketing Capabilities and Shelby Hunt: Contributions, Current State, and the Future,” accepted for publication in the Journal of Marketing Management. The paper was co-authored with Neil A. Morgan (University of Wisconsin–Madison).

Hui Zhang, PhD student, co-authored the following papers with Sekar Raju, Gary and Margaret Pint Faculty Fellow and chair of the Department of Marketing:

• “Busy Bias: Your Busyness Indicates Competence, Mine Does Not,” has been accepted as a competitive paper for the virtual component at the 2024 AMA Winter Academic Conference, held February 23-25 in St. Pete Beach, Florida.
• The same submission has also been accepted for a poster presentation at the Judgment and Decision-Making preconference at the Society for Personality and Social Psychology 2024 Annual Convention, held February 8 in San Diego, California.
• “The Zero Bias in Linguistic Framing: Zero Is More Definitive, and Free Is More Ambiguous,” has been accepted as a poster for the in-person component at the 2024 AMA Winter Academic Conference, held February 23-25 in St. Pete Beach, Florida.

Minzhe Xu, assistant professor of marketing, received a revise-and-resubmit invitation from the Journal of Consumer Research in December 2023 for a paper co-authored with Amin Shiri, Felipe M. Affonso, Diego Aparicio, Xiang Wang, Marco Bertini, and Chris Janiszewski.

Steve Kim, Raisbeck Endowed Professor in Business, received a revise-and-resubmit invitation from the Journal of Retailing. The paper was co-authored with Amrit Tiwana (University of Georgia) and Pushpinder Gill (’22 PhD). Pushpinder is now an assistant professor of marketing at the University of Windsor in Windsor, Ontario.

Steve Kim also:

• Had a paper with Amrit Tiwana receive an R&R from the Journal of Management Information Systems.
• Had two papers, one with Pushpinder Gill and the other co-authored with Preetinder Kaur (’22 PhD) and Pushpinder Gill, accepted for presentation at the 2024 AMA Winter Educators’ Conference. Preetinder is teaching at the University of Windsor and St. Clair College in Windsor, Ontario.

Sekar Raju, Gary and Margaret Pint Faculty Fellow and chair of the Department of Marketing, was quoted in a Business Record article, “Trend of Online Sales Expected to Pick Up Pace in 2024, Reshaping Business Model and Need for Space.”

Michael Bootsma, Dean’s Teaching Fellow in Accounting, and Sekar Raju, Gary and Margaret Pint Faculty Fellow and chair of the Department of Marketing, were mentioned in an Inside Iowa State article, “Iowa State Launches Reaccreditation Process.”

Andrew Crecelius, associate professor of marketing, was featured in a KCCI 8 news segment, “Most Cyber Monday Deals are Expected to Last for Most of the Holiday Season.”

Raj Agnihotri, Mary Warner Fellow and Executive Director of Industry Engagement, was a guest on episode 58 of the CIRAS podcast “Industry Iowa” discussing Ivy Custom Education.

A profile of Samantha Cross, associate professor of marketing, titled “Get to Know Samantha Cross,” was published in the Iowa State Research Discoveries and Developments newsletter.

Raj Agnihotri, Mary Warner Fellow and professor of marketing, had a paper, “Social Media Analytics for Business-to-Business Marketing,” accepted by Industrial Marketing Management. The paper was co-authored with Khashayar Afshar Bakeshloo (’23 PhD) and Sudha Mani.

Additional accepted papers include:

• “Influencer Marketing Research: Review and Future Research Agenda,” accepted by Journal of Marketing Theory and Practice, co-authored with Eugene Cheng-Xi Awe.
• “Sales Technology Research: A Review and Future Research Agenda,” accepted by Journal of Personal Selling and Sales Management, co-authored with Nawar N. Chaker, Riley Dugan, John M. Galvan, and Edward Nowlin.
• “A Desire for Success: Exploring the Roles of Personal and Job Resources in Determining the Outcomes of Salesperson Social Media Use,” accepted by Industrial Marketing Management, co-authored with Ashish Kalra, Nawar N. Chaker, Rakesh Singh, and Omar S. Itani.

Hui Zhang, PhD student, had her paper, “Busy Bias: Your Busyness Indicates Competence, Mine Does Not,” accepted as a poster presentation at the 2023 Society of Judgment and Decision Making Conference in San Francisco, California, November 17-20.

Huifang Mao, professor of marketing, received a revise-and-resubmit invitation from the Journal of Consumer Psychology for the paper, “Less is More: The Effects of Facial Prominence on Consumer Responses to Marketing Communications,” co-authored with Lam An, Ze Wang, Xia Wang, and Jonathan Hasford.

Andrew Crecelius, associate professor of marketing:

• Had his paper, “Multichannel Discount Spillover in B2B markets,” accepted for publication in the Journal of the Academy of Marketing Science. The paper was co-authored with J.M. Lawrence, R.W. Palmatier, and J.Z. Zhang.
• Has a paper that has been invited for a third-round revision at MIS Quarterly.
• Has reached 200 Google Scholar citations.

Amir Zahedi, PhD student, had his dissertation proposal, “The Value of Marketing Analytics Innovation,” selected as the winner of the 2023 PDMA Doctoral Dissertation Proposal Competition. The award comes with a $3,000 prize and additional funds to attend and be recognized at the 2023 PDMA Conference in New Orleans, Louisana, in September.

Ju-Yeon Lee, associate professor of marketing, received a revise-and-resubmit from the Journal of the Academy of Marketing Science for a paper co-authored with Hari Sridhar, Shuai Yan, and Narendra Bosukonda.

Hui (Sophia) Feng, associate professor of marketing, has been appointed as an associate editor at the Journal of Business Research.

Samantha N. N. Cross, associate professor of marketing:

• Was selected to participate in the Cardinal Women Leadership Program (August-December).
• Completed a Fulbright Specialist Assignment to the University of the West Indies, Cave Hill Campus, in Barbados in May 2023.
• co-chaired a special session on “Pitfalls and Triumphs in Conducting Research on Racism and Discrimination” at the Marketing and Public Policy Conference (MPPC) in Arlington, Virginia, in June 2023.
• Co-chaired a track on “Growing Diversity and Inclusion-Engaged Marketing (DIEM) Research, Practice and Education for Consumer Well-Being in Multicultural Marketplaces” at the 2023 Transformative Consumer Research (TCR) Dialogical Conference, with a follow-up practitioner forum in London in June 2023.
• Was the invited keynote speaker at an early career researcher network event, “Marketplace Diversity: From Exclusion, Restriction and Mistreatment to Diversity, Equity, and Inclusion,” funded by the British Academy and hosted by the University of Leicester (UK) in June 2023.
• presented in a focused forum on “Conceptualising Consumption Injustices” at the Consumer Culture Theory (CCT) Conference at Lund University in Sweden in June 2023.
• Wrote an article, “Together We Rise: How Social Movements Succeed,” that has risen to become the Journal of Consumer Psychology’s most downloaded article in total downloads as of March 2023. The article, co-authored with Gia Nardini, Tracy Rank-Christman, Melissa G. Bublitz, and Laura A. Peracchio, has more than 27,480 downloads, and is one of the top 10 most downloaded articles across all of Wiley’s 1,600 journals.

Ashley Goreczny, assistant professor of marketing, presented her work, “The Unique Approach to Buyer-Supplier Relationships for Underrepresented-Lead Firms: An Empirical Examination,” at the Summer American Marketing Association conference in San Francisco, California, on August 6. It was co-authored with Samantha Cross and Raj Agnihotri, Mary Warner Fellow, executive director of industry engagement, and professor of marketing.