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Ashley S Goreczny

Title: Assistant Professor
Department: Marketing
Office: 3367 Gerdin

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Academic History

  • Ph.D., Marketing, Georgia State University, 2018
  • BA, Marketing, Georgia State University, 2007
  • MBA, Marketing, Georgia State University, 2013

Professional Licenses and Certifications

Certificate In Marketing and Branding - MBA, Georgia State University

Selected Publications

  • Viswanathan, M., Umashankar, N., Sreekumar, A., & Goreczny, A. (2021) "Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces", Journal of Marketing, Link to Paper
  • Kumar, V., Goreczny, A., & Maurer, T. (2018) "What drives a salesperson’s goal achievement? An empirical examination", Journal of Business and Industrial Marketing, 33 (1):3-18. Link to Paper
  • Sunder, S., Kumar, V., Goreczny, A., & Maurer, T. (2017) "Why do salespeople quit? An empirical examination of own and peer effects on salesperson turnover behavior", Journal of Marketing Research, 54 (3):381-397. Link to Paper