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profile image of Hui (Sophia) Feng

Hui (Sophia) Feng

Title: Associate Professor
Department: Marketing
Office: 3337 Gerdin

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Academic History

  • Ph.D., Marketing, Indiana University, 2013
  • M.S., Marketing, Indiana University, 2011
  • M.S., Marketing, Nanjing University, 2008
  • B.S., International Economics and Business , Xiamen University, 2005

Academic Work Experience

Associate Professor
Iowa State University
2019 -

Assistant Professor
Iowa State University
2013 - 2019

Expertise

  • Marketing Strategy
  • Marketing Capabilities
  • Customer Relationship Management
  • Marketing department Power and Chief Marketing Officer
  • Marketing-Finance Interface

Awards

Journal of Marketing 2018 Outstanding Reviewer Award 2018
Winner, Best Reviewer Award, Journal of the Academy of Marketing Science 2022
Winner, Best Paper in the Marketing Strategy and Dynamics Track, Winter AMA Educators Conference. 2022
Winner, Sheth Foundation Best Paper Award 2020
Finalist, Sheth Foundation Best Paper Award 2021
Finalist, S. Tamer Cavusgil Best Paper Award 2019
Winner, Outstanding Reviewer Award, Journal of Marketing, 2018
Finalist, Sheth Foundation Best Paper Award, 2017
Winner, Junior Faculty Research Award 2017
Finalist, AMA/MSI Paul Root Award, 2016
Finalist, Shelby D. Hunt/Harold H Maynard Award, 2016
Winner, Best Paper in Conference Award and Best Paper in CRM track, Winter AMA Educators Conference, 2016
Finalist, Junior Faculty Research Award 2016

Selected Publications

  • Feng, H., Whitler, K. A., & Wiles, M. (forthcoming) "Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks", Journal of the Academy of Marketing Science, Link to Paper
  • Morgan, N. A. & Feng, H. (forthcoming) "Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future", Journal of Marketing Management, Link to Paper
  • Cao, Z. X., Feng, H., & Wiles, M. (2024) "When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors", Journal of Marketing, 88 (2):99-120. Link to Paper , Link to newspress
  • Nguyen, H. T., & Feng, H. (2021) "Antecedents and Financial Impacts of Building Brand Love", International Journal of Research in Marketing, 38 (3):572-592. Link to Paper
  • Feng, H., Morgan, N. A., & Rego, L. L. (2020) "The Impact of Unprofitable Customer Management Strategies on Shareholder Value", Journal of the Academy of Marketing Science, 48 (2):246-269. Finalist for JAMS Sheth Foundation Best Paper Award.. Link to Paper
  • Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019) "Research in Marketing Strategy", Journal of the Academy of Marketing Science, 47 (1):4-29, Lead article, Winner, JAMS Sheth Foundation Best Paper Award. Link to Paper
  • Morgan, N. A., Feng, H., & Whitler, K. A. (2018) "Marketing Capabilities in International Marketing", Journal of International Marketing, 26 (1):61-95, Finalist for the S. Tamer Cavusgil Best Paper Award . Link to Paper
  • Feng, H., Morgan, N. A., & Rego, L. L. (2017) "Firm Capabilities and Growth: The Moderating Role of Market Conditions", Journal of the Academy of Marketing Science, 45 (1):76-92. Finalist for JAMS Sheth Foundation Best Paper Award.. Link to Paper
  • Feng, H., Morgan, N. A., & Rego, L. L. (2015) "Marketing Department Power and Firm Performance", Journal of Marketing, 79 (5) (5):1-20. Lead Article. Finalist for the MSI/Paul Root Award and Finalist for the Hunt/Maynard Award for the best paper published in the Journal of Marketing during 2015. Link to Paper , Link to newspress
  • Wang, Y., & Feng, H. (2012) "Customer Relationship Management Capabilities: Measurement, Antecedents and Consequences", Management Decision, 50 (1):115 - 129. Link to Paper