Ivy Profile
Title: Associate Professor
Department: Marketing
Office: 3337 Gerdin
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(515) 294-3815
Academic History
- Ph.D., Marketing, Indiana University, 2013
- M.S., Marketing, Indiana University, 2011
- M.S., Marketing, Nanjing University, 2008
- B.S., International Economics and Business , Xiamen University, 2005
Academic Work Experience
Associate ProfessorIowa State University2019 -Assistant ProfessorIowa State University2013 - 2019Expertise
- Marketing Strategy
- Marketing Capabilities
- Customer Relationship Management
- Marketing department Power and Chief Marketing Officer
- Marketing-Finance Interface
Awards
Journal of Marketing 2018 Outstanding Reviewer Award 2018Winner, Best Reviewer Award, Journal of the Academy of Marketing Science 2022Winner, Best Paper in the Marketing Strategy and Dynamics Track, Winter AMA Educators Conference. 2022Winner, Sheth Foundation Best Paper Award 2020Finalist, Sheth Foundation Best Paper Award 2021Finalist, S. Tamer Cavusgil Best Paper Award 2019Winner, Outstanding Reviewer Award, Journal of Marketing, 2018Finalist, Sheth Foundation Best Paper Award, 2017Winner, Junior Faculty Research Award 2017Finalist, AMA/MSI Paul Root Award, 2016Finalist, Shelby D. Hunt/Harold H Maynard Award, 2016Winner, Best Paper in Conference Award and Best Paper in CRM track, Winter AMA Educators Conference, 2016Finalist, Junior Faculty Research Award 2016Selected Publications
- Feng, H., Whitler, K. A., & Wiles, M. (forthcoming) "Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks", Journal of the Academy of Marketing Science, Link to Paper
- Morgan, N. A. & Feng, H. (forthcoming) "Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future", Journal of Marketing Management, Link to Paper
- Cao, Z. X., Feng, H., & Wiles, M. (2024) "When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors", Journal of Marketing, 88 (2):99-120. Link to Paper , Link to newspress
- Nguyen, H. T., & Feng, H. (2021) "Antecedents and Financial Impacts of Building Brand Love", International Journal of Research in Marketing, 38 (3):572-592. Link to Paper
- Feng, H., Morgan, N. A., & Rego, L. L. (2020) "The Impact of Unprofitable Customer Management Strategies on Shareholder Value", Journal of the Academy of Marketing Science, 48 (2):246-269. Finalist for JAMS Sheth Foundation Best Paper Award.. Link to Paper
- Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019) "Research in Marketing Strategy", Journal of the Academy of Marketing Science, 47 (1):4-29, Lead article, Winner, JAMS Sheth Foundation Best Paper Award. Link to Paper
- Morgan, N. A., Feng, H., & Whitler, K. A. (2018) "Marketing Capabilities in International Marketing", Journal of International Marketing, 26 (1):61-95, Finalist for the S. Tamer Cavusgil Best Paper Award . Link to Paper
- Feng, H., Morgan, N. A., & Rego, L. L. (2017) "Firm Capabilities and Growth: The Moderating Role of Market Conditions", Journal of the Academy of Marketing Science, 45 (1):76-92. Finalist for JAMS Sheth Foundation Best Paper Award.. Link to Paper
- Feng, H., Morgan, N. A., & Rego, L. L. (2015) "Marketing Department Power and Firm Performance", Journal of Marketing, 79 (5) (5):1-20. Lead Article. Finalist for the MSI/Paul Root Award and Finalist for the Hunt/Maynard Award for the best paper published in the Journal of Marketing during 2015. Link to Paper , Link to newspress
- Wang, Y., & Feng, H. (2012) "Customer Relationship Management Capabilities: Measurement, Antecedents and Consequences", Management Decision, 50 (1):115 - 129. Link to Paper