Ivy Profile

Academic History

• Ph.D., International Business and Marketing, Ohio State University, 1986

• MA, Business Administration, Ohio State University, 1986

• MS, Chemical Engineering, University of California at Davis, 1980

• BS, Chemical Engineering, Indian Institute of Technology at Roorkee, 1979

Expertise

• Marketing Strategies

• Cross-cultural Marketing

• Branding

• Foreign Direct Investment

• International Marketing/Business

• Quality Perceptions

• Cross-Cultural Negotiations

• Contracts and Rural Livelihoods