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Sridhar Ramaswami

Title: Dapper Faculty Professor in Marketing / CLMP Fellow, Indian School of Business / Fellow, ISBM Asia / Professor
Department: Marketing
Office: 3189 Gerdin

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Academic History

  • Ph.D., Marketing, University of Texas at Austin, 1987
  • MBA, Marketing and Finance, Indian Institute of Management, Calcutta, 1977
  • BS, Textile Technology, University of Madras, 1974

Expertise

  • Marketing's Impact on Firm Performance
  • Customer Management Issues
  • Brand Equity and Management
  • Food labels, socialization and healthiness
  • Sales Force Control Systems and Performance

Awards

CLMP Fellow, Indian School of Business 2017
ISBM (South Asia) Fellow, Indian School of Business 2018

Selected Publications

  • Arunachalam, S., Ramaswami, S. N., Patel, P. C., & Chai, L. (2022) "Innovation-Based Strategic Flexibility: Role of CEO Ties with Marketing and R&D", International Journal of Research in Marketing, 39 (3):927-946. Link to Paper
  • S Arunachalam; Ramaswami, S., Herrmann, P., & Walker (2018) "Innovation pathway to profitability: The role of marketing capabilities", Journal of the Academy of Marketing Science, Link to Paper
  • Ramaswami, Sridhar N. and S. Arunachalam (2016) "Divided Attitudinal Loyalty and Customer Value: Role of Dealers in an Indirect Channel", Journal of the Academy of Marketing Science, 44 (6):770-790. Link to Paper