Ivy Profile

Academic History

• Ph.D., Marketing, University of Southern California, Los Angeles, 1993

• MBA, Marketing, Korea University, Seoul, Korea, 1987

• BS, Business Administration, Korea University, Seoul, Korea, 1984

Expertise

• Marketing channels and B2B marketing

• Franchising

• Service marketing

Selected Publications

• Kim, S. K., & Gill, P. (2022) "Turning aligned interests into higher chain performance in franchising", Journal of Business and Industrial Marketing, Link to Paper

• Kim, S. K., & Tiwana, A. (2022) "Franchising contracts as routines: Untangling the adaptive value of incomplete contracts", Journal of Business Research, 152:177-190. Link to Paper

• Kim, S. K., & Min, S. (2023) "Terminating Franchisees: Does It Improve Franchisor Performance", Journal of Management, 49 (5):1503 - 1532. Link to Paper

• Gill, P., & Kim, S. K. (2021) "From Franchisee Experience to Customer Experience: Their Effects on Market Performance", Journal of the Academy of Marketing Science, 49 (6):1175-1200. Link to Paper