Marketing and Communications

Michele Appelgate, director of marketing and communications, supervises and leads the marketing efforts at the Ivy College of Business. She aligns the marketing efforts with the college’s strategic plan. She leads a team that develops a variety of promotions through the website, photography, graphic design, social media, alumni relations, print and digital advertising, and event planning. She is the primary writer for the college e-newsletters and magazine, Ivy, which is mailed to more than 30,000 alumni and friends each fall and spring. She has a journalism degree from Iowa State University, is an award-winning newspaper reporter, and has experience as a crisis communications manager, public information officer, and legislative liaison.

Emily Bowman, graphic designer, is responsible for maintaining the visual identity of the Ivy College of Business through a variety of print and electronic media. Typical projects include designing materials for event marketing, student recruitment, college publicity, corporate identity, presentations, electronic newsletters, posters,  digital display promotions, and student organization promotions. She designs the college’s magazine, Ivy. She also supervises the team’s social media specialist and student photographers. Bowman received the college’s Staff Superior Service Award in 2019. She has a degree in graphic design with minors in marketing and art history.

Suzanne Lyndon is the primary event planner for the Ivy College of Business, coordinating major events such as conferences, convocations, and community gatherings for college-wide and external audiences. She has more than two decades of experience working in higher education, including roles in admissions, academic advising, and communications. She holds a bachelor’s degree in English and management from Luther College and a master’s degree in library and information science from Dominican University.

Cindy Robertson is the web manager for the Ivy College of Business. Through the website, she promotes the academic programs and services the college provides to prospective and current students. She works directly with the leaders in each department to determine how best to showcase the activities and accomplishments of the Ivy students, faculty, and staff. Robertson has a bachelor’s degree in art education from Iowa State University and many years of work experience, including roles in business, program management, graphic design, and web development.

Spencer Feinberg is the social media specialist, managing all social accounts for the Ivy College of Business. He develops strategies and creates day-to-day content to support college objectives, implements paid advertising, and tracks engagement through analytics. Feinberg also produces video content for the college using his filming and editing experience. He has a degree in communications/digital media production from the University of Northern Iowa.