Marketing Specialization

The doctoral specialization in marketing will train you to be an effective and innovative researcher and teacher. Our program aspires to train you so you are placed in research-oriented universities in the United States or elsewhere.

As a student in our marketing program, you will receive hands-on training in research methods and substantive areas of marketing such as consumer behavior, marketing strategy, and modeling. In addition, your academic experience will be enhanced through active participation in a variety of seminars and conferences.

You are expected to work on research that has the potential to be published in top marketing academic journals. The marketing department has a strong faculty group with diverse research interests that can guide you through this process.

For more information about the marketing specialization curriculum and research opportunities, contact Ju-Yeon Lee.

Research recent collaborations

Yan, S., Lee, J. Y., AND Josephson, B. W. (2024) “The Effect of Customer Asset Strategies on Acquisition Performance in Business-to-Government Markets“, Journal of the Academy of Marketing Science, 52(3), 789-814.
Chen, Z., Mao, H., Tu, T., and Wang, H., “The Asymmetric Effect of Corporate Reputation Communication on Flagship and Non-flagship Product Evaluations,” Psychology & Marketing. (forthcoming)
Agnihotri, R., Afshar Bakeshloo, K., and Mani, S. (2023) “Social media analytics for business-to-business marketing”, Industrial Marketing Management.
Steinhoff, L., Palmatier, R. W., Martin, K. D., Fox, G., Henderson, C. M., Saint Clair, J. K., Yan, S., Lee, J. Y., Perko, T., and Harmeling, C.M. (2022) “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services”, SMR – Journal of Service Management Research, 6(1), 2-27.
Gill, P. and Kim, S. K. (2021) “From Franchisee Experience to Customer Experience: Their Effects on Franchisee Performance”, Journal of the Academy of Marketing Science, 49(6), 1175-200.
Kalra, A., Agnihotri, R., Talwar, S., Rostami, A., and Dwivedi, P. K. (2021) “Effect of Internal Competitive Work Environment on Working Smart and Emotional Exhaustion: The Moderating Role of Time Management“, Journal of Business & Industrial Marketing, 36(2), 269-80.
Kipnis, E., Demangeot, C., Pullig, C., Cross, S. N. N., Chi Cui, C., Galalae, C., Kearney, S., Licsandru, T. C., Mari, C., Martín Ruiz, V., Swanepoel, S., Vorster, L., and Williams, J. D. (2021) “Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being“, Journal of Public Policy & Marketing, 40(2), 143-64.
Vieira, V. A., Fernandes de Negreiros, L., Agnihotri R., and Afshar Bakeshloo, K. (2021) “Perceptual Differences Regarding Leadership between the Store Manager and Employees and Its Impact on Frontline Sales Performance: A Research Note“, Journal of Retailing, 97(3), 347-58.
Rostami, A, Gabler, C., and Agnihotri, R. (2019) “Under Pressure: The Pros and Cons of Putting Time Pressure on Your Salesforce“, Journal of Business Research, 103, 153-62.

Andrew Crecelius

Associate Professor
Business-to-business marketing, Multichannel/omnichannel strategy, Sales management, Marketing analytics, Empirical modeling
Hui (Sophia) Feng

Associate Professor
Marketing Strategy, Marketing Capabilities, Customer Relationship Management, Marketing department Power and Chief Marketing Officer, Marketing-Finance Interface
Ashley Goreczny

Assistant Professor
Taegyu Hur

Assistant Professor
Applied Bayesian Modeling, Quantitative Marketing, Consumer Decision Making, New Product Development
Stephen Kim

John D. DeVries Endowed Chair in Business, Professor
Marketing channels and B2B marketing, Franchising, Service marketing
Ju-Yeon Lee

John and Connie Stafford Professor in Business, Associate Professor
Marketing Strategy, Customer Centricity , Business-to-Business Relationships , Business-to-Government Relationships , Digital/Online Channels
Sekar Raju

Gary and Margaret Pint Faculty Fellow and Chair, Department of Marketing, Associate Professor
Brand Commitment, Attitude Strength, Advertising Effects, Food choice, Low-income consumers
Sridhar Ramaswami

Dapper Faculty Professor in Marketing, CLMP Fellow, Indian School of Business
Marketing's Impact on Firm Performance, Customer Management Issues, Brand Equity and Management, Food labels, socialization and healthiness , Sales Force Control Systems and Performance
Wei Zhang

Kingland Systems Business Analytics Faculty Fellow, Associate Professor