Marketing

  • Study-abroad-in-Belgium
    Meet Natalie France

    Meet Natalie France, a highly accomplished business student with a unique and inspiring college experience. Read More

  • Priyanka Jayashankar
    What is an AI hackathon?

    Ivy professor partners with peers across campus to solve real-world data challenges using AI. Read More

  • Ju Yeon Lee
    Ju-Yeon Lee

    The Effect of Customer Asset Strategies on Acquisition Performance in Business-to-government Markets Read More

  • Andrew-Crecelius
    Andrew Crecelius

    Multichannel Discount Spillover in B2B Markets Read More

  • Samantha Cross
    Samantha Cross

    Climate Action Now: How to Fuel a Social Movement Read More

  • Hui (Sophia) Feng
    Hui Feng

    When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors Read More

  • Brayden-Riggs
    Meet Brayden Riggs

    Ivy students completed all kinds of internships this summer. Meet Brayden Riggs, a senior who shares his experience interning at Pella Corporation in Pella, Iowa. Read More

  • Kynan Reynolds
    Meet Kynan Reynolds

    A business student who graduates with honors shares his advice on making the most of college. Read More

  • Dan-Houston
    Ivy Sales Innovation Summit fills the room

    This event combines business research insights with professional sales expertise. Read More

  • Irma Guzman
    Meet Irma Guzman

    This business student is tackling language barriers by starting her own bilingual marketing agency. Read More